Founder's Journey

Akshay’s journey is a tale of passion, resilience, and creativity. Growing up in a modest household, he discovered his love for art early on, turning everyday objects into decorative treasures. While others saw limitations, Akshay saw endless possibilities, a trait that would define his life’s work.

Despite many challenges, his determination led him to NIFT Bangalore, India’s premier fashion institute.

Here, he transformed his natural talent into refined expertise, blending creativity with technical knowledge. Akshay’s vision extended beyond the classroom—he infused art into every corner of his life, from his workspace to his living space. Yet, one question remained: how could he merge India’s rich craftsmanship with modern luxury fashion?

The answer was Etzu. Derived from “It’s for you, ” Etzu embodies individuality and uniqueness. Envision of more than a brand; he dreamed of creating a space for individual who value exclusivity and stories woven into their attire. Each piece blends Indian artistry with Western elegance, offering handcrafted designs that are as personal as they are luxurious.